The Company

Companies today are expected to build strategy around intangible assets: the brand, customer relationships, the values attached to what they sell, company culture and know-how. These are the main marketing drivers to work with, and they account for much of a company's value. Aton Research supports companies in meeting the marketing challenges they face and in responding to market change, whether that change comes from customer needs, technology or competitors. The aim is to identify the marketing actions best suited to supporting and improving the corporate image and the products and services on offer. Experience gained in the field across mass market, pharmaceuticals, healthcare, automotive and banking allows us to design the marketing and communication operations that fit a changing competitive landscape.

Our job is to understand our clients' opportunities and needs, and to provide marketing and communication solutions that work for the competitive scenarios of today and tomorrow. The Aton Research marketing research centre is led by Dr Uliana Zullo, who has worked in marketing research since 2001. Every study is run by a team of experienced researchers and interviewers who work on it exclusively: one team per project. For CATI interviews, Aton Research uses Italian interviewers based at our single office in Benevento. No study is outsourced to external facilities. For qualitative research, Aton Research draws on a dense network of interviewers and venues across Italy.