Pharma and Healthcare
Aton Research combines many years of market research experience with specialist knowledge of pharmaceuticals and healthcare, which makes pharma and healthcare studies its core business. Our targets are specialist and general practitioners (in private practices and clinics), opinion leaders, pharmacists, patients and consumers involved in health topics.
- Recruitment to specific briefs, drawing on our own database
- A team of interviewers specialised in the pharmaceutical field and able to guarantee high quality standards
- Experienced researchers who produce analysis reports in Italian and English
Our areas of expertise range from general health topics, such as drug reimbursement, to more specific ones such as individual conditions, both common and rare, and studies of prescription, OTC and generic medicines. Our database, reliable and built up over the years, lets us run large-scale studies across the medical field and every therapeutic area:
- Asthma
- Cosmetic Surgery
- Diabetes
- Cystic Fibrosis
- HCV
- HIV
- Studies on the organisation and management of intensive care units
- Hypertension
- Heart and cardiovascular disease
- Neurological disease
- Orthopaedics
- Breast cancer
- Uterine cancer
- Skin cancer
- Gastrointestinal cancer
It also lets us interview the sector's main players:
- doctors in private practices and clinics
- patients
- medical staff
- paramedical staff
- pharmacists
- pharmacy customers
Our database
Our database covers the following specialisms:
- 40% cardiologists, haematologists, gynaecologists, pulmonologists, nephrologists, surgeons, endocrinologists, urologists, gastroenterologists, internists
- 25% oncologists
- 15% orthopaedic surgeons, dermatologists, psychologists, neurologists, diabetologists, paediatricians, cosmetic surgeons, dentists
- 10% audiologists, pain specialists, operating theatre managers, nurses, anaesthetists, radiologists, emergency department doctors, general practitioners
- 8% pharmacists
- 2% other (geriatricians, ENT specialists, angiologists, payers, hospital procurement managers)