Mystery Calling and Shopping
Mystery shopping is a method for reproducing the customer's buying experience through the expert eyes of a research professional. Professional interviewers pose as genuine customers and interact with the organisation to record whether the key parameters of the services and products on offer are there or missing.
Aton Research runs both mystery shopping and mystery calling, that is, mystery telephone calls made using call centre technology.
Mystery research is used to:
- Measure the quality of the services and products actually delivered
- Monitor sales and purchase processes
- Obtain feedback on front-line operations and check for gaps against the standards
- Identify training needs and sales opportunities
- Verify that the quality delivered matches company standards
Aton provides a network of professional, specialised interviewers covering the whole of Italy and international markets, sends data to clients promptly, and fields an experienced team of telephone interviewers for mystery calls.
The main sectors we cover
- Retail & grocery, mystery visits to specialist shops and large chains
- Automotive, mystery visits and calls to dealerships, workshops and resellers
- Hospitality, mystery visits and calls to hotels, restaurants, spas, swimming pools and gyms