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Quantitative Research

A satisfaction questionnaire with tick boxes and smileys A three-dimensional pie chart on a report

A team of experienced interviewers, specialist researchers, and infrastructure and management that are entirely Italian make Aton Research a dependable partner for quantitative research.

We specialise in:

  • Customer Satisfaction
  • Concept and Product Testing
  • Usage & Habits
  • Brand Awareness
  • Market Segmentation
  • Opinion Surveys

Clients can choose between offline and online quantitative surveys.

Offline quantitative surveys are run by experienced interviewers who administer the questionnaire by telephone or face to face, supported by researchers at every stage of the study.

Aton works alongside the client through every stage of the research:

  • Choosing the research design
  • Questionnaire design
  • Sampling
  • Fieldwork and data collection
  • Analysis and reporting

The Aton Research CATI facility has 30 workstations connected to a central server over a high-speed internal network, running powerful software that manages the entire interview process.

Every workstation has a VOIP (Voice over IP) system, and the CATI software provides an integrated development environment for programming the questionnaire and adapting it as the research requires.

Results are delivered in SPSS, ASCII or Excel format.

For online quantitative research, a partnership with one of Italy's leading web survey providers gives Aton Research a proprietary national panel and access to selected international panels.

We have around 233,000 proprietary online panel members in the five main countries of continental Europe, alongside 170,000 members of the Russian panel co-managed with a local partner.

Working with Aton Research means using a proprietary web environment in which the whole system is managed in-house. That makes studies fast to run and easy to tailor, in full compliance with ESOMAR and ASSIRM standards.

Our strengths

  • CATI – Italian interviewers working in teams at our single office in Benevento (BN).
  • A dense network of interviewers and venues across Italy, including for CAPI interviews.
  • Proprietary databases of telephone numbers and addresses for general and targeted sampling, continuously checked and validated. Specific lists can be sourced on request.
  • A range of targets: companies (65,000 companies across Italy), professionals (17,000 medical specialists) and consumers (150,000 records).